Work experience

 

MAVEN MARKETING d/b/a REVOLUTION GOLF

Online Community Manager/Dir. of Customer Care 2011-2015

 

Played a key role in social media engagement, digital content development and customer service for one of the Web’s top golf instruction platforms (3 million subscribers). Established customer support center and created FAQs, phone scripts and protocols for 10+ agents engaged in phone, email, live chat and social media moderation. Created and managed Revolution Golf’s presence on Facebook, Twitter and Google Plus. Developed and executed e-newsletter campaigns and maintained extensive online video archive. Coordinated and executed SEO optimization efforts.

 

McKERLEY COMMUNICATIONS LLC

Independent Consultant 2005-present

 

Provided PR, marketing or content development services for more than 75 individual health care facilities, trade associations and other organizations. Major focuses include creation of custom written and visual materials for print and digital media, along with traditional PR functions, media relations and strategic planning. Activities include seminars and coaching in media relations, community relations, social media and effective business writing.

 

TENNESSEE HEALTH CARE ASSOCIATION

Director of Communications 1999-2005

 

Contributed to a measurable improvement in the image of nursing homes and assisted living facilities as statewide spokesman for the long-term care industry. Helped increase membership in THCA and boosted the association’s profile by implementing successful PR campaigns and initiatives. Developed and launched the association’s first-ever Web site. Managed consistently excellent industry magazines and newsletters. Duties included public speaking, video production, strategic planning and supervision of a five-member staff.

2010 - present

2010 - present